Kudun and Partners (KAP), one of Thailand’s leading full-service law firms, and Jipyong, a premier South Korean law firm with a strong international presence, formalized a strategic alliance with the signing of a Memorandum of Understanding in Seoul on May 27, 2025.
Signed by Jipyong Managing Partner Haeng Gyu Lee and KAP Managing Partner Kudun Sukhumananda, the MOU significantly advances legal cooperation between Thailand and Korea. The collaboration between these two full-service, award-winning law firms represents the first and most comprehensive alliances to date between Thai and Korean legal practices – setting a new benchmark for regional cooperation.
Under the terms of the MOU, both firms commit to a strategic framework for mutual client referrals, cross-border legal support and joint business development initiatives. Each firm will serve as the legal partner of the other within its respective jurisdiction. This reciprocal arrangement is designed to provide clients with seamless, high-quality legal services across both markets.
In addition to the referral structure, the MOU also outlines plans for lawyer secondments, joint marketing and promotional activities, and continued knowledge-sharing initiatives to foster deeper integration and professional development across both firms.
“This alliance reflects our mutual commitment to international collaboration, and reinforces our ability to support clients expanding between Thailand and Korea,” said Mr Kudun Sukhumananda. “We are excited to deepen our ties with Jipyong, and jointly offer truly integrated legal solutions.”
Following the signing ceremony, the firms co-hosted a seminar focused on “Navigating the Thai Legal Landscape: Key Regulatory Considerations for Korean Investors.” Speakers included Jipyong Senior Foreign Attorneys Kim Jinhee and Ban Ki-Il, as well as KAP Partner Chai Lertvittayachaikul and Senior Associate Yanin Sirilak. Kritsana Saeheng, Director of Thailand’s Board of Investment (BOI), Seoul Office, joined the session and shared valuable insights from a Thai governmental perspective.
Attended by Korean corporates, investors and in-house counsel, the session explored the critical legal frameworks, regulatory compliance issues, and investment structuring strategies that Korean companies should be aware of when entering or expanding in the Thai market. The seminar underscored both firms’ commitment to knowledge sharing and client education as part of their broader collaborative agenda.
This partnership reflects a broader trend of regional collaboration among Asia’s leading independent law firms, particularly in supporting clients navigating increasingly complex cross-border transactions and regulatory landscapes.
